PRIZREN SOCIAL SCIENCE JOURNAL <div class="_h8t"> <div id="js_i9l" class="_5wd9 direction_ltr" data-tooltip-content="18:34" data-hover="tooltip" data-tooltip-position="right"> <div class="_5wde _n4o"> <div class="_5w1r _3_om _5wdf"> <div class="_4gx_"> <div class="_d97"><span class="_5yl5">WELCOME to <strong>PRIZREN SOCIAL SCIENCE JOURNAL (PSSJ)</strong> is an <strong>international</strong> and academic journal that will make publications in all fields of social sciences. The purpose of <strong>PRIZREN SOCIAL SCIENCE JOURNAL (PSSJ)</strong> is to be an interdisciplinary social science platform in which everybody associated with writing and notion can say their words. 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This is captured through the accelerating youth unemployment rate in the country. Considering the positive contributions of excessive youth entrepreneurship policies in other countries, this paper, through the lenses of Schumpeter’s 1934 economic development theory, demonstrates that through entrepreneurship, the South African government should strive to accelerate the already implemented and discard the less effective youth policies. Consequently, creating an innovative environment centered around the youth eradicates the exacerbating percentage of inactive or discouraged youth due to unemployment. Longer spells of inactivity threaten their human development and their contribution to the South African economy. Therefore, a youth-driven entrepreneurship economy can assist the government in counter-solving upcoming and persistent negative effects of unemployed youth. Keeping the youth productive, and innovative, creating jobs and incomes.</p> Sbonelo Gift NDLOVU Thobile N RADEBE Victor H MLAMBO Sipho D NKONDE Copyright (c) 2024 Sbonelo Gift NDLOVU, Thobile N RADEBE, Victor H MLAMBO, Sipho D NKONDE 2024-04-30 2024-04-30 8 1 48 – 57 48 – 57 10.32936/pssj.v8i1.430 CHALLENGES OF THE IMPLEMENTING THE AFRICA AGENDA 2063: A SYNOPSIS <p>This article investigates the implementation and practicality of the Africa 2063 agenda, which is seen as Africa's roadmap and grand plan for transforming Africa into a future global superpower. Agenda 2063 includes not just Africa's Future Aspirations, but also critical Flagship Programs that may increase Africa's economic development and growth while also contributing to the continent's rapid change. The African continent is rife with problems that both current and previous governments have failed to solve. To mention a few, these issues include poverty, malnutrition, bad health care systems, low living standards, poor infrastructure, political instability, and weak economies characterized by low economic development. It cannot be contested that the Africa 2063 agenda is a critical strategy embraced by African Leaders to build a better Africa for its residents, and if executed effectively and efficiently, it has the potential to alter the African continent.</p> Xolani THUSI Victor H MLAMBO Nkosingiphile MKHIZE Copyright (c) 2024 Xolani Thusi, Victor H Mlambo, Nkosingiphile Mkhize 2024-04-30 2024-04-30 8 1 58 – 66 58 – 66 10.32936/pssj.v8i1.420 DIGITAL CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW <p>Digital consumer behavior is a marketing field that examines consumers' behavior in online environments on digital platforms. In this study, a systematic literature review method was employed, involving the search for the keywords "digital consumer behavior" and "digital consumer behaviour" within the titles, abstracts, and keywords of publications in the Web of Science (WoS) database. The research findings indicated that, in terms of methodological approaches, empirical studies outnumbered conceptual studies in the articles reviewed. The gaps in the field were discussed, and it was observed that internet search habits, online shopping trends, mobile application usage, and online content consumption came to the fore. The study investigates digital consumer behavior and the associated research comprehensively, analyzing the existing literature in this area. It is a pioneering study that conducts a systematic literature review on digital consumer behavior.</p> İbrahim Halil EFENDIOĞLU Copyright (c) 2024 İbrahim Halil EFENDIOĞLU 2024-04-30 2024-04-30 8 1 67 – 80 67 – 80 10.32936/pssj.v8i1.479 A BINARY ANALYSIS OF FACTORS INFLUENCING CONSUMERS’ PREFERENCE BETWEEN RAW AND MIXED MONSONIA BURKEANA (SPECIAL TEA) IN THE CAPRICORN DISTRICT MUNICIPALITY <p>This paper assessed the consumer preference between raw and mixed Special tea as well as the factors influencing consumer preference. A snowball sampling approach was used to select 225 respondents from the Capricorn District Municipality. Descriptive statistics and the Binary logistic model were used to analyse the collected data. The results show that most of the consumers are not willing to pay for an already prepared Special tea (69.3%). Most of the consumers preferred raw Special tea (51%) over mixed Special tea (49%). The binary logistic regression results revealed that willingness to pay for raw and mixed Special tea, accessibility of special tea, level of satisfaction in using the tea for health reasons and access to medicinal plants market were found to influence consumer preference. The study recommends the importance of having access to special tea either through established markets or protected areas for harvesting.</p> Lesetja Jacob LEDWABA Sylvia Sibongile TEKANA Michael Akani ANTWI Jenny MOKHAUKHAU Tshephi Kingsley THABA Copyright (c) 2024 Lesetja Jacob LEDWABA, Sylvia Sibongile TEKANA, Michael Akani ANTWI, Jenny MOKHAUKHAU, Tshephi Kingsley THABA 2024-04-30 2024-04-30 8 1 1 6 10.32936/pssj.v8i1.477 DETERMINANTS OF THE DIMENSIONS OF FINANCING FOR INVESTMENT PROJECTS TO CREATE JOBS DURING THE PERIOD 2002-2013: A QUANTITATIVE STUDY OF THE NATIONAL AGENCY FOR INVESTMENT DEVELOPMENT IN ALGERIA <p>The study aims to fix the determinants of the financing dimensions of investment projects completed during the period 2002-2013. The purpose of undertaking these investment projects is to reduce unemployment and create new jobs. The study is purely quantitative after a complete database was obtained for each of the 48 states of Algeria, according to the administrative division in that period, from the National Agency for Investment Development<strong> (NAID)</strong> in Algeria. The determinants of the dimensions of financing for investment projects were obtained after we used the statistical technique of multiple linear regression analysis. From the perspective of the objective database, the methodology used to analyze the data, and complete transparency in dealing with the research process, we can confirm that the research results are honest and reliable, and the results can be generalized and a strategy for promoting investment in Algeria can be drawn up on a correct basis.</p> Boudjemaa AMROUNE Aissa HAMIDI Copyright (c) 2024 Boudjemaa AMROUNE, Aissa HAMIDI 2024-04-30 2024-04-30 8 1 7 – 27 7 – 27 10.32936/pssj.v8i1.482 AN ALTERNATIVE APPROACH TO TEACHING MATERIALS DESIGN FOR PROMOTING AUTHENTIC COMMUNICATION IN UNDERGARDUATE BUSINESS ENGLISH COURSES AT SEEU <p>Business English coursebooks undoubtedly offer structure and provide the necessary frame for students to rely upon, however, a pitfall to be avoided is blind, uncritical and unselective overreliance on them. The idea behind this paper is not to entirely banish ESP for Business coursebooks but to supplement them substantially with authentic written, audio and video materials tailored to students’ immediate and future needs.</p> <p>This paper advocates incorporating new approaches and practises in materials design and selection. When intended to be used with inexperienced students, business English teaching materials play a major role in introducing students to the real world of business, in addition to equipping students with the necessary business related vocabulary and the most frequently used grammar structures.</p> <p>This paper also summarizes the findings of a student survey on the extent to which the business English teaching materials used at SEEU incorporate the essential features of real-world business communication.</p> Marijana MARJANOVIKJ-APOSTOLOVSKI Copyright (c) 2024 Marijana MARJANOVIKJ-APOSTOLOVSKI 2024-04-30 2024-04-30 8 1 28 – 35 28 – 35 10.32936/pssj.v8i1.500 MANAGEMENT AND WORK STRUCTURE OF THE UNIVERSITY LIBRARY <p>In this paper, attention is paid to the management, organization, and structure of work in the university library as one of the functions of making business decisions at the University. The goal of this approach to business is to achieve above-average results with limited resources using new ideas that are important for a narrow but also a wider readership. For the purposes of the research, a questionnaire was created, the main goal of which was to collect data on the degree of use of the university library, both physical access to resources and electronic access to resources in the university library. The research was carried out in cooperation with the Pan-European University Apeiron Bosnia and Herzegovina, where 225 surveyed university students took part in the research. The aim of the research was to examine the level of use of the university library. Processing of the obtained results consisted of Yates correction Chi-squared and chi-squared test, with the use of the statistical program for social research SPSS 22. The results of the research showed that the use of the resources of the university library increases with the year of study, that is, the higher the year of study, the greater the level of use.</p> Aleksandra VIDOVIC Copyright (c) 2024 Aleksandra VIDOVIC 2024-04-30 2024-04-30 8 1 36 – 41 36 – 41 10.32936/pssj.v8i1.504 EXPLORING FOREIGN LANGUAGE TEACHER BELIEFS AND PRACTICES IN TURKEY: A CASE STUDY <p>This case study explores the relationship between an Italian as a foreign language teacher’s beliefs and online teaching practices in a tertiary education setting during the Coronavirus (COVID-19) Pandemic. Specifically, it aims to find out the teachers’ beliefs with regard to their professional identities, and their roles in foreign language teaching classrooms. Besides, it was discussed if the teachers’ beliefs concerning their role identities are related to their classroom practices. Data were collected over an academic term through one semi-structured interview and two observations conducted at beginning and at the end of the semester in order to see if there are any differences according to the professional roles of the instructor in the course of time depending on the learners’ enhanced Italian language competence. The findings of the study revealed that the instructor acted out as a manager, facilitator, input provider, motivator and a translator in two observations, showing a slight difference in degree of synchronous interaction among the instructor and the students with the printed text, video tape or Web site. &nbsp;The interview responses revealing the instructor’s beliefs were correlated with the roles observed in synchronous communication. This study is limited to the online foreign language classroom.&nbsp; It would be interesting to observe what other roles the teachers play in the face-to-face classroom. It may be suggested that the studies investigating those of teachers instructing foreign languages other than English may enlighten the research on teachers’ beliefs and their professional role identities and contribute to the professional development of foreign language teachers. Last but not least, for professional growth of pre-service foreign language teachers, preliminary studies on teacher cognition should be included in the curriculum of teaching practicum.</p> Isgandar BABABAYLI Nalan KIZILTAN Copyright (c) 2024 Isgandar BABABAYLI, Nalan KIZILTAN 2024-04-30 2024-04-30 8 1 42 – 47 42 – 47 10.32936/pssj.v8i1.512